The original Amtrak was all about people and places. The latest version – our version – takes that mission and streamlines it to make travel a total breeze. Travelers can use the new Amtrak Band – a bracelet that holds all ticket information, credit cards and prepaid expenses – to create an effortless experience. Travel shouldn’t just be functional, it should be fun.
Hello. Let’s go.
Art Direction: Haas Carter
Copywriting: Colin Frawley and Ryan Eubanks
Design: Kelsey Brennan, Catherine Perry, Jodi Duncan
Conveys a sense of motion and stability.
Ample leg room ensures a
comfortable trip for every traveler.
A place to savor a meal and not worry about having to rush to a departure gate.
A place for kids to enjoy some of their favorite activites and allows them to move about.
Train Station Interior
Comfortable and inviting, whether you are staying for five minutes or five hours.
Ticket Counter Uniform
Passenger Assistant Uniform
Food Service Uniform
Amtrak Band Trip Planner.
You can drag and drop hotels, activities and entertainment to book and prepay on your band.