The original Amtrak was all about people and places. The latest version – our version – takes that mission and streamlines it to make travel a total breeze. Travelers can use the new Amtrak Band – a bracelet that holds all ticket information, credit cards and prepaid expenses – to create an effortless experience. Travel shouldn’t just be functional, it should be fun.

Hello. Let’s go.

Art Direction: Haas Carter    
Copywriting: Colin Frawley and Ryan Eubanks    
Design: Kelsey Brennan, Catherine Perry, Jodi Duncan

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Logo Mark
Conveys a sense of motion and stability.

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Passenger Car
Ample leg room ensures a
comfortable trip for every traveler.

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Dining Car
A place to savor a meal and not worry about having to rush to a departure gate.

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Kid’s Car
A place for kids to enjoy some of their favorite activites and allows them to move about.

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Train Station Interior
Comfortable and inviting, whether you are staying for five minutes or five hours.

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Floor Plan

          Ticket Counter Uniform

          Passenger Assistant Uniform

          Food Service Uniform

          Employee Coat

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Amtrak Band
 

 

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​Amtrak Band Trip Planner. 
You can drag and drop hotels, activities and entertainment to book and prepay on your band.